Why their bedrock market is in the publishing/print media segment. The Mac had a companion printer that was set up to match the screen. Thus you got WYSIWYG edi

Why their bedrock market is in the publishing/print media segment. The Mac had a companion printer that was set up to match the screen. Thus you got WYSIWYG editing of documents etc. This i think was a massive contributor to the attention Apple got regarding their iPod, because it was a known brand for all the newspapers and such. And since then Apple has been basically leveraging that attention into what it is today. But by ignoring what go them that attention, the near ubiquity of Macs in all manner of media production, they may well be in for a harsh fall indeed.