Curious as to whether the target market is students choosing a college, parents supporting their kids, or individuals later in life (after first degree or even

Curious as to whether the target market is students choosing a college, parents supporting their kids, or individuals later in life (after first degree or even later). If it's parents, and maybe even individuals with some life experience after high school, then $49.95 may not be much. Everything else you say makes great sense, especially the endorsements.