From a corporate economic standpoint there is a lot to be gained by keeping that stigma. Moving out and starting your own household means buying a lot of stuff.

From a corporate economic standpoint there is a lot to be gained by keeping that stigma. Moving out and starting your own household means buying a lot of stuff. You can't really target the opposite in any meaningful way that gives revenue. And a whole lot of our norms and stigmas are somehow rooted in popular culture and the institutions that benefit from set values.