Trademark infringement goes like this: "Would a reasonable person believe GoogleBlade.com was an official Google property or service?" If the answer is yes, yo

Trademark infringement goes like this: "Would a reasonable person believe GoogleBlade.com was an official Google property or service?" If the answer is yes, you're infringing. It doesn't matter how great your service is, where your heart is, or whether other businesses use the name as well. What matters is that you're 1) using the Google name, 2) the Google logo, and 3) a Google inspired aesthetic which combine to create an ambiguous and potentially confusing customer experience. No one visiting 9to5Google is going to confuse it for a Google property, same for AppleInsider. They are distinctly NOT official properties, and no reasonable person would thus be confused. The primary concern is that a random visitor might have a horrible experience on your site, and confuse that experience for something provided by Google.