More or less, but they aren't necessarily going to admit that unless you can credibly signal that you're willing and able to pay their price. Brett probably di

More or less, but they aren't necessarily going to admit that unless you can credibly signal that you're willing and able to pay their price. Brett probably did have a price (say, a billion dollars), but the person in question didn't make the right signals, probably because they weren't willing or able to pay the price.