'Cane sugar' has a good brand image though, especially in upmarket circles. The 2000s were marked by consumer trends increasingly rejecting HFCS so several pro

'Cane sugar' has a good brand image though, especially in upmarket circles. The 2000s were marked by consumer trends increasingly rejecting HFCS so several products were reformulated with crystalline sucrose, often sourced from sugarcane and shown on packaging as 'cane sugar'. The trend was so acute that in 2010 the Corn Refiners Association petitioned the FDA to change the designation 'corn sugar' to be usable to refer to HFCS [1] (which was ultimately denied). But then in 2013, due to "consumer indifference", many mass-market products switched back to HFCS while sugar prices where high. So what gives? Has sugar crashed since then? [1] http://www.fda.gov/AboutFDA/CentersOffices/OfficeofFoods/CFSAN/CFSANFOIAElectronicReadingRoom/ucm305226.htm http://www.fda.gov/AboutFDA/CentersOffices/OfficeofFoods/CFS... [2] http://www.foodnavigator-usa.com/Markets/HFCS-free-The-trend-stalled-by-consumer-indifference http://www.foodnavigator-usa.com/Markets/HFCS-free-The-trend...