> If you hype it, they will hate it. This. People really seem to struggle to learn that if you massively hype something in advance, a lot of people are going

> If you hype it, they will hate it. This. People really seem to struggle to learn that if you massively hype something in advance, a lot of people are going to be disappointed. Even if it's good, but just not as good as they were expecting, they will feel disappointment. It's been advertised on the front page of the App Store for over a month, which is more promotion then I've ever seen Apple do for a game, but although this game is good, it doesn't feel good enough to be the most promoted game in iOS history.