> it has always seemed like a platform most useful if you have something to promote Twitter is most used for 2 things: - to promote your own brand (which incl

> it has always seemed like a platform most useful if you have something to promote Twitter is most used for 2 things: - to promote your own brand (which includes companies like CNN & Google, as well as authors, writers and celebrities) - to gossip about what you ate for lunch, or how everything is falling apart and the world has never been so bad, or whine about Mondays The users that do #1 tend to do very little of #2, and vice versa. Listening to #2 will add very little value to your life except extra anxiety and distraction, but #2 is needed because they're the people to whom brands are promoting themselves. The problem is people keep coming back to Facebook to keep up with friends, and people keep coming back to Twitter to watch and participate in drama. The former will inevitably be more engaged with the advertising than the latter, and Twitter can't change that.