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During an "Entrepreneurship" class, some classmates started investigating about SMBs web presence.. and yes, a LOT of SMBs find their Facebook page to be a lot
by GFischer 10y ago
During an "Entrepreneurship" class, some classmates started investigating about SMBs web presence.. and yes, a LOT of SMBs find their Facebook page to be a lot more valuable than their website, often forgoing the website.
It's been a lot worse for them since Facebook started asking for money in order to promote posts, but the ease of use and features of Facebook coupled with an audience beat a website hands down.
Companies included home cooking / office meals, small design and deco items sales, nail polish and beauty supplies, even a general hardware store.
I do think a website is important, but a Facebook page even more so.
Another huge channel here is WhatsApp.