In the last year they've also been creating several Alexa (Echo Devices) exclusive sales. Meaning you have to order on an Echo device to get the same price. I s

In the last year they've also been creating several Alexa (Echo Devices) exclusive sales. Meaning you have to order on an Echo device to get the same price. I suspect we'll see more of that in the coming year. Amazon.com has already become a site where if you aren't a prime member then you may have well not use it. Since almost all sales are prime exclusive, shipping is now crazy expensive without prime, and almost all new features are prime too. I suspect in the coming year or two the "cost of entry" will be both a prime membership AND an Alexa enabled device. Without both you'll miss out on a lot of the site's benefit and prices.