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Hoodwinked by the Emperor's new Tweets
- RBerenguel 16y agoIt is an interesting point of view, and looks like a trendy one: I've read similar articles/blog posts (I think 5 or 6) in the last two days.
- wmeredith 16y agoThere are social media success stories. OK GO on YouTube and Dell on Twitter spring to mind. The author did hit the nail on the with the dynamism and newsworthiness considerations, though. My marketing agency steered a vinyl siding company away from Twitter investment, for instance. Social media is the new darling now. (I've given three presentations, by request, on it in the last month.) But in a few years it will be no more a marketing panacea than billboards or PPC. Once the hype fizzles Social Media will just be one more medium to be considered when planning a marketing mix. People don't like to admit it, or maybe they just don't know it, but marketing is a mostly about using research (which social media is great for, by the way) to inform your products and find out where your users are than it is about writing clever copy or coming up with snappy logos.