I can't upvote this enough. They need to resist the urge to treat file formats the same rapidly iterating way as web APIs -- the way the VP8/VP9/VP10 series ha

I can't upvote this enough. They need to resist the urge to treat file formats the same rapidly iterating way as web APIs -- the way the VP8/VP9/VP10 series has been treated so far. Rapid evolution and the lack of well-defined profiles will discourage hardware implementation or lead to a proliferation of profiles the hardware decoders can't play. The fragmentation will discourage the format's use beyond online video, and the next ITU-T or MPEG format will win out for any and all uses where longevity is important. As for online video, this recipe will likely be an archival nightmare regardless [1]. [1] https://news.ycombinator.com/item?id=12980359 https://news.ycombinator.com/item?id=12980359