False dichotomy. There is a third alternative: a non-abusive advertising model takes over the industry. It's certainly plausible. All pre-internet advertisin

False dichotomy. There is a third alternative: a non-abusive advertising model takes over the industry. It's certainly plausible. All pre-internet advertising avoided tracking of individuals. There exist even now advertising agencies that cannot possibly serve up malware to their customers. Arguably Google achieved its great success by being a less-abusive advertising platform in its day.