Very interesting. I've been thinking of a similar application platform from the perspective of design/preferences/configuration. We've seen only a very limited

Very interesting. I've been thinking of a similar application platform from the perspective of design/preferences/configuration. We've seen only a very limited amount of "personalization" like "personalized search" (or cross-device attribution tracking, call it what you will). But I ask you to consider an omnipresent personal user interface. Now I'm thinking a generation after VR (to a stage where we can generate visual stimuli and recognize thought/movement that manipulates it). Wouldn't it be nice if this interface weren't a hodgepodge of Siri/Google Now/Alexa (all linked to their proprietary systems so you can access their walled garden). I imagine a space for middleware dedicated to serving me, not serving me ads.