Good question. So I think my suggestions would make it a better product but I think if you can create better ways to engage others you can make Twitter more sti

Good question. So I think my suggestions would make it a better product but I think if you can create better ways to engage others you can make Twitter more sticky. The more sticky the users are the more ads you can show them. For example Facebook provides a great way to engage in conversations (the quality of said conversations may or may not be dubious). You can keep track of conversations, where you are in the conversations and mute specific people within one. Twitter has almost none of that which, in my opinion, likely contributes to the less than half of the daily usage that Twitter gets when compared to facebook [1]. But that's just one example. Working better with video and other media and lowering friction to using Live video or capturing it right within the app all help to keep users in their ecosystem. [1] https://www.bloomberg.com/gadfly/articles/2016-02-12/social-studies-comparing-twitter-with-facebook-in-charts https://www.bloomberg.com/gadfly/articles/2016-02-12/social-...