Yeah, that's a good point. Maybe it's just the first time that we've started to see products that look like they could threaten Apple's niche – Google's Pixel,

Yeah, that's a good point. Maybe it's just the first time that we've started to see products that look like they could threaten Apple's niche – Google's Pixel, or Microsoft's Surface in particular. I guess that's good for everyone really, so long as Apple do respond appropriately.