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It creates opportunity for disruption. The established players see their costs go up and effectiveness go down. A new player comes in who has non-obtrusive ad
by rdw 10y ago
It creates opportunity for disruption. The established players see their costs go up and effectiveness go down. A new player comes in who has non-obtrusive ads, and sees outsized success. Everyone else either dies off or fast-follows.
I'm curious how The Deck is doing these days, seemed like they could have been that player.
- deadbunny 10y agoSo lets imagine somehow beyond all odds this doesn't result in escalation and actually has the effect you describe; How does AdNuseum detect the good from the bad? How does a "good" advertiser submit themselves to some kind of whitelist? How does AdNuseum verify the advertisers claims?
- TeMPOraL 10y ago> How does AdNuseum detect the good from the bad? It doesn't. Or it gets evolved until it does, but there's no incentive to do that while there are very little "good" ads. > How does a "good" advertiser submit themselves to some kind of whitelist? They don't, that's the point. As AdNauseam currently works, there are no good advertisers, and for now it's a good enough heuristic. Any ad with an active component is a legitimate target. > How does AdNuseum verify the advertisers claims? It doesn't. It does not care.
- rdw 10y agoAdBlock Plus is already doing this: https://adblockplus.org/acceptable-ads https://adblockplus.org/acceptable-ads It might just lead to escalation, it has so far. The point is there is a plausible way forward. It's the story of countless industries, just because it hasn't happened yet for this one doesn't mean it won't ever.