Twitter offers those products already - it offers promoted trends, custom emojis, and custom moments to a small pool of 'Premium' advertisers at $100-250k a pop

Twitter offers those products already - it offers promoted trends, custom emojis, and custom moments to a small pool of 'Premium' advertisers at $100-250k a pop. It's a good way to control the quality of output, but it isn't a good way to make mega millions, as these big companies and influencers only have so much advertising budget to go round. Consider also for someone like Trump or a Kardashian, the ability to reach 17.6M followers (and however many more through retweets + national news) for free with no filtering is a huge draw. It's hard to get them to pay for what they have already. Start to introduce features (as Facebook did) that make it more difficult for people to see tweets, and both the end consumers and the influencers themselves will revolt. Focus less on absolute user numbers and the quality of the product declines (you have less data to train your targeting algorithms on), and the site as a whole becomes less of a draw for influencers too. Not saying T shouldn't offer 'Premium' content to media companies, but going all in on large advertisers seems like a route to the poorhouse.