I absolutely agree that one should, at a minimum, test meaningful statements before resorting to pointless or tautological verbiage. That said, if it turned ou

I absolutely agree that one should, at a minimum, test meaningful statements before resorting to pointless or tautological verbiage. That said, if it turned out that 'Infiniti G37: car.' was split testing better than 'Infiniti G37: the high-performance luxury sedan', I'd double-check their work, then roll out the new slogan. After all, at some level it's more to do with what works than what is elegant and satisfying.