Anyone can be "alternative" but it's impossible for a well-off Canadian who hires writes specifically from upper-class NYC and LA to be legit alternative. My p

Anyone can be "alternative" but it's impossible for a well-off Canadian who hires writes specifically from upper-class NYC and LA to be legit alternative. My point is, this is just like when Starbucks tried to copy indie coffee shops, or when record labels tried to produce "underground" bands, or when Walmart attempted to sell "hand-crafted" and "artisan" products. The premise makes the end result impossible.