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I don't understand ad networks enough to grasp how fraudulent ad inventory works, but as this article shows - you can make a killing exploiting it.. As is stan

• geocar 10y ago
  > I don't understand ad networks enough to grasp how fraudulent ad inventory works, but as this article shows - you can make a killing exploiting it.. Someone has some "sites" that they show to an ad network or an advertiser and tries to sell the impressions on those sites. They receive "ad tags" in exchange, and the theory is that users are exposed to the ads shown by those ad tags, and the advertiser is satisfied. However, once they have "ad tags", they can do whatever they want with them. They can find the URL signal that represents "give me money" and arrange to fire that signal. > As is stands, is there any sort of compliance measure (or regulatory body) to monitor/prevent ad fraud in these networks? No. The Media Rating Council[1] was endowed by congress with special powers that allow participants to talk to each other antitrust protections kicking in, but these conversations are extremely non-productive. [1]: http://mediaratingcouncil.org/ http://mediaratingcouncil.org/