Neil Patel is one of those "major players" in SEO and content marketing. I signed up once to see what he kept pitching, and it was the most obnoxious chain of e

Neil Patel is one of those "major players" in SEO and content marketing. I signed up once to see what he kept pitching, and it was the most obnoxious chain of emails and hard selling I've ever experienced. I don't know how it's effective and his own site is terrible so I'm not sure how he became the messiah of this type of work. Rand Fishkin (the founder of Moz) on the other hand understands the material better and I think truly is a good guy that is trying to make the SEO market a better place. He does some really nifty whiteboard fridays.