Exactly. There is a good line from game of Thrones that goes, "The King doesn't have to tell people he is the King." Or something similar. This is puddle deep m

Exactly. There is a good line from game of Thrones that goes, "The King doesn't have to tell people he is the King." Or something similar. This is puddle deep marketing spin. What Apple is committed to is its iPhone-powered firehose of cash. (Maybe volcano of cash? Atomic bomb? No hyperbole is too strong, here.) I pine for great computer hardware from Apple as much as anyone else, I'm sad about the current state of their computers. But can you really blame them? The numbers generated from their iPhone business is bonkers. It's off the map/beyond the pale and it has made them arguably the biggest most successful enterprise in the history of the world. What are they to do?