For every idea you come up with, there are probably ten other people in the world executing that same idea. This just may be true. It's best to use this to you

For every idea you come up with, there are probably ten other people in the world executing that same idea. This just may be true. It's best to use this to your advantage. When you think you have an utterly original idea that will open up a new market that nobody is working on acquiring, you can become complacent. But when you know you have a competitor who is doing almost the exact same thing, it makes you work that much harder to beat them. I recently had the experience of finding my first serious competitor in a market I didn't think existed yet. But this just pushes me to get out there ASAP with a better product. If you have a startup, finding out about competition may be the best thing that could happen to you.