3 ms·
What exactly do you mean by "increasingly difficult for an SMB website to show up in organic searches"? I just googled a dozen local restaurants, stores, rock g
by tgb 10y ago
What exactly do you mean by "increasingly difficult for an SMB website to show up in organic searches"? I just googled a dozen local restaurants, stores, rock gyms and for each either the official website was first in google or there did not appear to be an official website (for 3 or 4 of them). Only one of them had the Yelp page before their site, and that's a restaurant that heavily promotes its Yelp page because it has the highest rating among cheap restaurants in town. I was googling them by name plus city (if I thought it would be ambiguous).
So did you mean mean that they don't show up for other important searches like "Indian food in Seattle"?
- tyingq 10y agoSMBs used to more easily to show up for queries that did not have a locality modifier like "in Seattle". My experience is more around SMBs that aren't brick-and-mortar, but rather, online SMBs trying to sell nationally or globally. Edit: A concrete example would be a seller that specialized in some niche. Like say, an online seller of thermal printers. Where they had specialized expertise, inventory, research, support, articles, and so on where there would be a valid reason to rank higher than Amazon for similar products.
- tgb 10y agoOkay, that makes sense, thanks.
- edgarvaldes 10y agoI think that "discovery" is the part that is implied to be broken. But in my experience if you search for "indian food" and Google knows your location, it returns solid results.