I had actually spent a lot of time researching this particular use case - creating and maintaining website as B2C SMB and their way of promoting themselves to c

I had actually spent a lot of time researching this particular use case - creating and maintaining website as B2C SMB and their way of promoting themselves to customers. I came to the conclusion that if you are mortar-and-brick business, focused on local people, the current web is actually totally broken for you and the only feasible solution for ads are location based ad systems. In this particular case I distinguished between businesses which are location based and businesses which are able to sell their goods and services on the Internet. For those who are able to sell on Internet, there is plenty of options for e-commerce solution etc, but for local businesses it doesn't make economically sense to maintain website. During my research I talked with 50 local small-business owners in SF and each one of them had website. They all agreed that it is luxurious expense and half of them had problem to maintain the site and only 10/50 were able to update their website at least once a month. What was kind of shocking for me to find out was that around 60% of these people was paying $50+/month for shitty website and almost nobody was willing to spend more money on their website. When asking about social media(Facebook, Instagram, Snapchat, Twitter, WhatsApp) - 95% had profiles there and were actually having them more updated than their business websites. Unfortunately, majority of the owners were pretty skeptic about the advertisement there and never tried, for example, targeted FB ads. Most of them never heard about this option. Here is couple of findings: - When asking, why do they have a website, some of them replied that it is must have in eyes of the customer - you don't exist if you don't have website, right? - When asking what's their monthly number of visitors on their websites, 60% didn't know. - When asking about the most used communication channel, almost everyone said phone. One barber was actually running WhatsApp group and worked pretty well for him. - When asking how much they will be investing into a website - the majority said that they will not increase their costs for web and ads. From my point of view, web is actually total nonsense for local businesses, it's unnecessary expense and the owners could do much better if they orient on social media and local advertisement. The real problem for them is that they are not willing to maintain 10 social network accounts and constantly update them, because they need to run their real business as well. One funny thing I found out was that 10 out of 50 said that old-fashioned promotional flyer into mailbox still works best for them and has the biggest response and they will spent more money on that. Kinda surprise for me in SF in the beginning of 2016.