I've seen and have encouraged small business to move their web presence to Facebook and Google Local Business. We've built a solid amount of websites for small

I've seen and have encouraged small business to move their web presence to Facebook and Google Local Business. We've built a solid amount of websites for small businesses, and in most cases they don't care about maintenance. So in the end they spent a solid amount on a website and hosting, don't change anything for four years and build a new site. Having gained nothing in between. Having a Facebook page doesn't cost you anything, and on the plus side, if you maintain it you will get free exposure by appearing alongside organic posts on users' timelines. You'll have to work for your likes, but it's your responsibiliy to provide fresh and interesting content. The more users engage with your posts, the more visibility you will get as well. Twitter seems to be mainly for support and quick updates when you have service problems and Instagram is nice if you have something more in the graphics or design sector. In my country it's also mostly used by geeks and doesn't work if you want to reach a general crowd. However, as a customer it all depends on what I'm looking for. Want a new tap for the kitchen sink? I'm not going to look for that on Facebook, you'd best have a website with some examples and pricing. If I want to go to a restaurant I only care about their contact information and the menu. If I can find that on Facebook or the Google sidebar, I'm happy.