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I do. It is happening everywhere in Brazil. Small companies see no reason in keeping a stand alone website with very low visit figures whereas their fanpages, p
by rodolphoarruda 10y ago
I do. It is happening everywhere in Brazil. Small companies see no reason in keeping a stand alone website with very low visit figures whereas their fanpages, profiles in massive social networks leverage engaged visitors. I can see many companies not renewing their domain names registrations simply because it does not matter to have a domain name. Custom branded email address? Pointless, since all comms are made inside the social network.
- warp 10y agoHere in Ecuador I see the same thing. Part of the reason is that carriers compete by offering free social network access even for plans which don't have any data (there is no net-neutrality here). So if you are targeting consumers, a big chunk of those consumers cannot even access your website at all, but they can find you on facebook.
- rodolphoarruda 10y agoYes, that's one step farther into the darkness. We are not there yet in Brazil. You still need to pay for data, even if it's for 100MB a month, which would give you access to the open web. But, of course, the preference would be to browse Facebook and likes with no limits.
- edgarvaldes 10y agoSame in Mexico. The web presence is mostly through Facebook. SMB do not care about custom domain or website. Facebook is free, gmail is free. And WhatsApp as a business channel is HUGE here.