> Microsoft effort is limited to Windows based PCs and even they might have a better advantage than Amazon. Not really. Microsoft has dozens of apps on iOS and

> Microsoft effort is limited to Windows based PCs and even they might have a better advantage than Amazon. Not really. Microsoft has dozens of apps on iOS and Android, including Cortana, and it has Cortana on Xbox One as well. Microsoft also has a huge cloud business, second only to Azure. The Windows PC is one of the smaller parts of Microsoft's business nowadays. Microsoft has a big advantage over Google, because it supports online, on-premise and hybrid operations. It has a big advantage over Apple because it doesn't really care which hardware you use. > Amazon literally has none, no mobile and no desktops/laptops/tablets. Amazon has a substantial tablet business with a forked version of Android, and has its own app store. It also has plug in Fire TV products (which work much better than Apple TV), and an e-reader range, with content libraries to match.