I dunno, I have several friends who consistently use Lyft pool even though the Uber pool in my area is usually less than half the cost, and Juno has a much more

I dunno, I have several friends who consistently use Lyft pool even though the Uber pool in my area is usually less than half the cost, and Juno has a much more credible claim, as far as I can tell, at being ethical than Lyft does. People spend money on that sort of thing. That aside, getting drivers is half the battle; even choosing on a selfish basis (and I choose ride-share services on a selfish basis) - if you have more drivers, I have to wait less. For a while, in my area, lyft consistently had more drivers and got there quicker, while uber was consistently cheaper; when I was in a hurry, I'd use lyft. (my perception is that this has changed and that lyft no longer has that advantage in my area, but point being, if you can't get there in 5 minutes and your competitor can? I might be going with your competitor, even if it's more expensive.)