The biggest issue with funding is that, many times, the only reason you need it is that someone else has it. If you are competing for market share with someone

The biggest issue with funding is that, many times, the only reason you need it is that someone else has it. If you are competing for market share with someone willing/able to take losses, it's not going to be a pretty fight. The best you can do is take things one step at a time and hope the other guys screw up, but there's a very real chance you're screwed.