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This was a private comm internal to Apple, not a public communication. Also, in this situation, denial is the lesser of two evils. Because if there are rumors
by jpatokal 10y ago
This was a private comm internal to Apple, not a public communication.
Also, in this situation, denial is the lesser of two evils. Because if there are rumors that "X is going to be killed", and you don't squash them, that's even more suspicious.
- deleted 10y ago[deleted]
- sangnoir 10y ago> This was a private comm internal to Apple, not a public communication PR departments (and governments) concoct and intentionally "leak" internal docs to the press all the time as a back-channel. This particular Apple missive reads like a press release[1]. I recently read an interesting article on how governments benefit from unsanctioned leaks as they provide cover for planned leaks. The same dynamic applies to companies, planned leaks are a mechanism for good PR that they do not want to be officially recognized as PR. I wish I could find the link, I can't find it in my history :-( 1. "The current generation iMac is the best desktop we have ever made, and its beautiful Retina 5K display is the best desktop display in the world."
- tedmiston 10y agoI believe that type of language is normal for its internal PR.