> IMO, the endgame for Uber is not to raise prices; it is to reduce costs. They're betting the farm on driverless cars. What special advantage does Uber have t

> IMO, the endgame for Uber is not to raise prices; it is to reduce costs. They're betting the farm on driverless cars. What special advantage does Uber have there, though? Many companies are working on driverless cars. When that reduces costs, it'll reduce costs for Uber's competitors too.