I think it goes beyond just food. People have it ingrained in their heads that "you get what you pay for." Which naturally leads them to the conclusion that "if

I think it goes beyond just food. People have it ingrained in their heads that "you get what you pay for." Which naturally leads them to the conclusion that "if something is cheaper, it must be worse." In a perfectly rational and perfectly informed utopia, this might be true, but certainly not in our world. There are plenty of companies that provide worse goods at higher prices, and they get by on the backs of marketing/brand-name/ignorance. I've often found that 10 minutes of googling can get you recommendations that are strictly superior to what the average guy ends up buying without thinking twice about.