Yes the network effects of everyone being used to using Uber to get anywhere, the verb "Uber it" and the established brand that comes along with it. Any company

Yes the network effects of everyone being used to using Uber to get anywhere, the verb "Uber it" and the established brand that comes along with it. Any company in future won't have the drivers, car fleet or coverage to compete, which will become increasingly difficult after Uber becomes established and gets embedded in people's minds.