This really struck a chord with me. I spent the early career parts of my career as a developer and slowly transitioned completely to the marketing side of thing

This really struck a chord with me. I spent the early career parts of my career as a developer and slowly transitioned completely to the marketing side of things. When I start thinking about side projects of business ideas, the roadblock for me is actually getting myself onboard to code the thing so I can get to the point where I can start optimizing funnels.