> I wanted to write something that would have gotten my attention and would have made me stop and think and avoid wasting time. So that's what I wrote. And tha

> I wanted to write something that would have gotten my attention and would have made me stop and think and avoid wasting time. So that's what I wrote. And that exactly what happened for me as a reader: I've read it because of this introduction. It was really eye-opening in a way ‑ it is so easy to forget how much work is behind the non-code side of a start-up project.