It should never purely be this or that. I think a combination of both is the best place to be. If I want to watch some specific episode or Youtube video, I gene

It should never purely be this or that. I think a combination of both is the best place to be. If I want to watch some specific episode or Youtube video, I generally pull out my phone. If I just want any music, I go "Ok Google, play some music on my TV" as that's faster in that case. If I'm in the kitchen cooking, I'll just go "Ok google, add butter to the shopping list, but if I'm on my computer, I'll open Keep and type it there. Both methods have their advantages, and the awful experiences come out when a user tries to do all of their tasks with either or. As for who is ahead, I strongly disagree with this article. Yes, Amazon had a 2 year start, but Google has had far more years of voice recognition and AI experience. They also have infrastructure for all sorts of things including maps/navigation, translation, search/knowledge graph and just machine learning in general. With Apple, Samsung and Microsoft entering in the digital assistant world too, it'll definitely be a huge competition in the years to come, and the 2 years head start aside, I think Amazon is actually the least well situated for the challenges ahead.