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I think Tesla's underappreciated marketing technique is the fact that they make buyers feel like they are not just buying a car but they are part of an historic
by BenoitEssiambre 10y ago
I think Tesla's underappreciated marketing technique is the fact that they make buyers feel like they are not just buying a car but they are part of an historically unprecedented epic effort to use bleeding edge tech to save humanity from global warming, dirty fossil fuels and even from being stuck on earth.
It's not clear to me if the humanity saving efforts are 100% genuine on Musk's part or if part of them are intentionally conceived as marketing but it works either way.
- dsfyu404ed 10y agoSo what you're saying is that they're buying a Prius with marketing?
- rangibaby 10y agoand sex! The Prius' problem has always been that it looks like the healthy low-fat gluten-free quinoa kale almond milk salad of cars. The best word I can come up with describe Toyota's car designs is "inoffensive". They aren't necessarily bad, and they are easy to drive and comfortable to ride in, but they are mainly generic and forgettable. Being mass market cars like they are I guess that is kind of the point.
- mathw 10y agoWell also don't forget that a Prius still burns fossil fuels to run. The Teslas aren't just shinier versions of hybrids.
- MagnumOpus 10y agoThere's been a plug-in version of it since 2012. Sure it has only 25 miles range on batteries, but that's enough for most people's commute, and they won't have to get out the slide rule when they visit grandma over the weekend. (Also, 99% of electric cars also mostly burn fossil fuels - the exception being the ones deployed in Iceland, Norway and France, where fossil fuels are being phased out.)
- mikestew 10y agoThe best word I can come up with describe Toyota's car designs is "inoffensive". You apparently have not seen the latest incarnation. Move over, Pontiac Aztek.