"it would help fuel referrals if I were to offer discounts to specific groups" Offering discount is not necessarily a trigger to get referrals. Referrals happe

"it would help fuel referrals if I were to offer discounts to specific groups" Offering discount is not necessarily a trigger to get referrals. Referrals happen when clients love your product/service and hardly due to discounts. You could surely offer discounts to non-profits as a nice gesture but don't get your hopes on them getting you referrals. Instead, I will even say that offer the same pricing to everyone and do a great job at providing service to clients. Also, in my experience, a client who gets a discount does not magically become great and sends referrals. In fact, they may remain the same and now they are costing you more by you charging them less.