This article appears to be in the realm of paid for the news. Only google and apple are in position to succeed in this area because they tend to own most import

This article appears to be in the realm of paid for the news. Only google and apple are in position to succeed in this area because they tend to own most important device that is always with you and has a microphone. Another set of player could be those who have immensely popular apps and personal data about you and has SDKs widely used by coders around the world. Mostly Facebook. I see Microsoft succeeding in enterprise area but Amazon is nowhere.