I think this market is Google's to lose, providing they can execute. The price point of Google Home is aggressive, and the same functionality is provided (or w

I think this market is Google's to lose, providing they can execute. The price point of Google Home is aggressive, and the same functionality is provided (or will be soon) to the Android ecosystem via Google Now / Google Assistant. Their voice and intent recognition is getting very good. I have noticed a marked improvement over the last year, even in noisy environments. I think competitors will struggle to keep up, and this is probably the single most defining feature of a personal assistant.