I'll take what might be a contrarian perspective to say that I don't necessarily think this is bad. Apple has always been very secretive internally pre-launch

I'll take what might be a contrarian perspective to say that I don't necessarily think this is bad. Apple has always been very secretive internally pre-launch of a major new product too. Seems like it's worked out okay. There are tradeoffs of course but top-down information opaqueness seems to be the norm more than the exception at companies this big. > Compared to the "dogfooding" tradition in many tech companies, where employees try out their products before releasing them to the public, most Snap employees don’t know when a new product is coming — regardless if it would affect their team’s long-term metrics or goals. When the company launched Lenses, its famous filters that morph people’s faces, most employees learned about it for the first time on the company blog post announcing it to the world. > This strategy has been somewhat effective at quelling leaks, but has also alienated people from knowing the direction the company is going in.