Personalized prices are difficult to manage, partly because they can be gamed, and partly because it's bad PR. I'm trying to enable it on a larger scale with h

Personalized prices are difficult to manage, partly because they can be gamed, and partly because it's bad PR. I'm trying to enable it on a larger scale with https://icanpriceit.com/ https://icanpriceit.com/. But that's explicitly opt in: you name the price, and understand that you won't get a better price than you put in. You're trading the possibility of even lower prices for the ability to name your own price and have us fulfil it if it's within our minimum margin. I can't see Amazon doing it, at least not within the next couple of years.