Like Google Plus reduced the need to use Facebook. Instagram's efforts seem to accommodate (and be championed by) so-called "influencers," people who make funn

Like Google Plus reduced the need to use Facebook. Instagram's efforts seem to accommodate (and be championed by) so-called "influencers," people who make funny videos or pose half naked to attract large numbers of followers, and then cash in by promoting herbal teas, waist trainers, clothing brands, apps, etc. That's the community Instagram is cultivating, and since there are large audiences following this stuff, apparently it's a good business strategy. Still, Snapchat is targeting a different audience by not courting influencers. We may end up with two platforms with similar features but with different demographics.