I use Alexa nearly every day. Once I understood the limitations with the interface I was hooked. Once you have one Alexa and maybe an Echo dot you really aren't

I use Alexa nearly every day. Once I understood the limitations with the interface I was hooked. Once you have one Alexa and maybe an Echo dot you really aren't going to want to switch platforms. It also is consistently supported for Smart Home devices. I think that you could still push Amazon off the platform because its not as entrenched as others but Amazon does have a wide lead compared to google.