I think this all depends on your skillset. If you can build websites much quicker, do that. If it's gonna take a lot longer to build a website, then make an app

I think this all depends on your skillset. If you can build websites much quicker, do that. If it's gonna take a lot longer to build a website, then make an app. But in my personal opinion, I hate downloading and installing new apps unless I already know what I'm getting. So if it's a new service, I definitely prefer a website to try out before downloading an app. An app is sometimes nice to have, but I'm personally less likely to try your product if it requires me to download an app.