>>I think Google should make the ads a bit more visually distinct from the results to make it even less likely that unsophisticated users can be confused Given

>>I think Google should make the ads a bit more visually distinct from the results to make it even less likely that unsophisticated users can be confused Given Google make their money from people clicking on ads, whether intentionally or not, it's not in their interest to make the ads too "adverty" looking. Just think of all the lovely $$$$ they must make from people accidentally clicking on an ad, thinking it's a search result.