From the point of view from someone else: the consumer side of things, and the way I start to approach and recommend companies like this. Basically, if the com

From the point of view from someone else: the consumer side of things, and the way I start to approach and recommend companies like this. Basically, if the company still seems to be in growth first phase, I avoid recommending or using the product. This is generally because at that point in time, the product still doesn't have a solid financial plan. B2B offerings are less worrisome, and I imagine with the the SFO culture, easier to sell. After all, if your investors can introduce you to other companies that could use your product, well, it comes across as organic "growth." But at least it has a real business plan. Whether it sticks around, well, again, that really depends on the company and what they are offering. In the end though, most often I see this working out poorly for the consumers in the long run.