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I'm older than millennial and don't understand any need or benefit from this product category. The article suggests that the use of these products will extend

• tmuir 10y ago
  Is there any form of marketing that encourages critical thinking?
• jeena 10y ago
  I have the same problem with hair conditioner, I've been using it for years and my (long) hair is gotten worse and worse, got tangled and really hard to cumb the next day after washing. I then read an article about hair conditioner and how it becomes a layer of silicon over your hair which first makes it nice and soft but starts to stick together, etc. I was sceptical but really tired of that problem, so it was either cutting off the long hair or trying something else, so I stopped using hair conditioner. In the beginning it got worse, but after a couple of weeks it got better, mich better. I was able to go for days without washing my hair and still had no problems to comb it, and it was still shiny and all. I never looked back and still had long hair for a couple mor years. Perhaps it's just not for my hair, but advertising on the telly during my teenager years said that you have to use it, so I did.